From an after-school centre in the UAE to an AI-powered platform serving schools worldwide.
An award-winning after-school centre in the UAE, growing to 1,000+ students and 40 tutors.
Years of firsthand experience witnessing the struggles students and teachers face with exam preparation.
The concept for ExAIm emerges — using AI to make examiner-quality feedback accessible to every student.
Development begins on the ExAIm platform, combining AI grading, question generation, and a personal tutor.
ExAIm goes live, serving students and teachers across British curriculum schools.
Our mission
“To revolutionize exam preparation by making examiner-quality feedback accessible to every student, empowering teachers with powerful tools, and transforming how schools prepare students for success.”
Every feature starts with the student experience. We build tools that help students learn, not just pass exams.
We use the latest AI to solve real problems in education — from instant grading to personalised tutoring.
We empower teachers with tools that amplify their impact, not replace them.
We hold ourselves to the same standard as the examiner-level feedback we deliver to students.
Class students are always free. Quality exam preparation should not be gated by cost.
Student data is encrypted, content is moderated, and privacy is non-negotiable.
Teacher & Educational Advisor
With over 30 years of teaching experience, Iqbal brings deep insights into the challenges teachers and students face in exam preparation.
Founder & CEO
Shaun was once Iqbal's student. This experience inspired him to create ExAIm, combining his background in mathematics and economics with a deep understanding of educational needs.
COO & Product Lead
Jason brings expertise in product development and technology, ensuring ExAIm delivers a seamless, powerful platform that teachers and students can rely on.
1,000+
Students at Improve ME
40+
Tutors
30+
Years Experience
Award-Winning
Institute